A scene band described by many mainstream websites, magazines, and reviewers on other media as deathcore. However, they are nothing more than the latest lucky bunch to be picked for extensive coverage, while others of their breed wallow underground (relatively).
Frontman Oli Sykes has recently been in hot bother for allegedly urinating on a female fan after a recent gig. He's the main USP (unique selling point, a business term for the main attraction of a product) of the band, because their fans don't talk about anyone else. Plus, his vocals sound like either a) a cross between Bullet For My Valentine
's Matt Tuck and Cradle Of Filth
's Dani Filth, or b) a knock-off of Arch Enemy's Angela Gossow. Which, in either case, is bad.
The lyrics are, though not obvious at first, about relationships, thereby placing Bring Me The Horizon in the same league as Bullet For My Valentine and Funeral For A Friend. The band themselves have been tagged to the "emo
" movement, and have been critised by professional critics for being predictable and untalented; conversely, they have been popular with stereotypical 14-year-old scene kids who wear size zero jeans and arm socks and flourishing myspace
You know in some indie music circles like NME where, out of say 25 bands, a random band like The Twang or The Enemy is picked for media exposure and mainstream grooming? Well, the rock magazines like Kerrang! have picked Bring Me The Horizon in a similar fashion, placing Oli Sykes and his Toni&Guy-brand hair on posters and stickers, and overhyping all their releases, whether visual or audio.
Various joke names associated with this lot include "Bring Me The Hairspray", "Bring Me The Hair Extensions" or my invention "Bring Me The Hyperbole", which is inspired by their overexposure to mainstream audiences.