A hot fashion label carried mostly at boutiques, worn by many celebrities and fashionistas. Excellently combines high, hot fashion while showing off a woman's little-girlish favorite things, such as designs featuring cupcakes, a slice of cake, unicorns, ice cream cones, frogs, rollerskates, ponies, anchors, and bunnies, to name a few.
Did you see Primp's new fall line? They're going with frogs and bunnies this year. So adorable!