NOT a genre because it has only ONE band in it! A shitty band at that! HIM is awful enough as they are and dont deserve their own genre. Its simply a name for a poser goth/emo bad. Oh and the "heartagram" FUCK YOU the pentagram repreasents satan (or man from a biblical point of view) and the heartagram repreasents nothing but a desperate attempt to kill metal. Love-metal does not deserve to be a genre.
HIM fan: Hey do you like metal
HIM fan: Do you like love metal?
*suddenly the metalhead slices the HIM fan's throught open*