A major national/world event that causes many people to instantly become butthurt and suddenly develop strong opinions in such topics, especially on social networks. Usually only lasts for one day then is never mentioned again.
Kony 2012, Presidential election, Amanda Todd.
status from stupid girl on facebook: OMG GUYZ OBAMA WON WE'RE ALL GONNA DIE LETS MOVE TO CANADA I KNOW SO MUCH ABOUT POLITICS
message between friends on facebook: We've got a mass butthurt on our hands. Stay off facebook for the next day and a half until the butthurt subsides, it's a war zone out there.