1. Propaganda put forth by the Jeep company to give their cars appeal. With that smarmy fucking smily face on the back.
2. Jeep things include:
(1) poor gas mileage
(2) easy rolling (for that fun, hospital feeling)
(3) general inferiority to Toyota products.
Guy: My new jeep crapped out on me the other day...
Guy 2: What? You've never even driven that thing hard! Must be a jeep thing...
Guy: Yeah. I just don't understand.