The Hood name of West Lafayette, Indiana. AKA the home of the Purdue Boilermakers.
Adam1: I'm sick of B-Town man, I think I'm headin up to West La La for the weekend.
Adam2: West La La?
Adam1: West Lafayette bro, Purdue? I'm gonna party with my boy Tregg.
Adam2: Ok I got you bro, they go HAM up there!