The amount of time a person leaves the "Sent from my iPhone/Blackberry/Nokia Phone" as his/her email signature after buying a new smartphone, before realising it's not cool and removing it.
"My Mobigloat period was just six days into my new iPhone, but hers is still on after three weeks!"
Owner of a cafe or restaurant startup.
There's John, the restaurantrepreneur who's opened three restaurants this year already!
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