Derived from 'urban silly', the singular form.
Someone who, under the illusion that he/she is an A-List Celebrity, walks around wearing the latest, (yet mismatched) designer clothes in an extremely snobby and pretentious manner.
Usually found in metropolitan business districts in most countries around the world.
(In a Starbucks in Manhattan) Just look at all these urban sillies with their polo shirts popped up at the collar and huge sunglasses!
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