n. 1) A brand of Swiss watches from the Canton of Jura, renowned for it's excellent build quality and hefty price tag.
n. 2) A term used to ridicule a person who steathily exhibits their wealth through possesions to avoid looking like an ASW
. Also used to define the most unnecessary and expensive objects in their class. The term is particularly prevelent when bragging about items that serve a simple purpose, which could have easily been achieved by a much cheaper alternative, producing similar results.
Andrew: “Check out my new £480 Saeco Via Venezia Coffee Machine. It uses the latest Saeco brewgroup that enables a whole 9g portion for a fuller and richer espresso coffee.”
Stuart: That's a bit Breitling isn't it?