The process or act of posting a link or attatchment to a Rick Astley video such as "Never gonna give you up" Then by you clicking on it, you have just been Rick Rolled
Usually disguised as something else such as "Check out my new car"
Accredited to a popular car forum, bimmerforums.com often discussed as not funny and completly absurd it still has the comedic value to change any subject or lighten up the harshest of moods.
Video > www.youtube.com/watch?v=7sK3AqFYAWQ
"Crap, Rick Rolled again :("