The Bow Tie Effect or Bow Tying is when you over compliment someone. It's a form of kissing ass to others. It started at a work place when someone over complimented someone who was wearing a bow tie. The phrase caught on and is used by others when ever ass kissing occurs or over complimenting.
Stewart: "I really love those shoes! I've never seen shoes that nice in my life, seriously, those are real nice shoes"
Stewart's co-worker: :"Man, Stewart is always bow tying, he really is a kiss-ass. That's straight up the Bow Tie Effect".