When one pretends to write a text message to someone, in hopes of avoiding unwanted and/or awkward situations.
NOTE: Although 'pretexting' is a portmanteau of 'pretending' and 'texting', the actual word 'pretext' shares a similar concept, as it is defined as "an effort or strategy intended to conceal something."
Person 1: Dude, every time I was leading on to ask Jill out, she would get a text from one of her friends. Isn't that weird?
Person 2: Bud, you do realize...
Person 1: *sigh.* She was pretexting, wasn't she.
Person 2: Sorry man. Hey, what say we go to Taco Bell?
Person 1: FUCK YEAH TACO BELL