"Do For Yourself" : This term was coined by Donatella Fragiale who goes by La Fashionista Italian on Youtube. She decided to take a spin from the abbreviation DIY (do it yourself).
"Do For Yourself" videos focus on inner beauty, something she is very passionate about and focuses on her beauty channel, created in 2009.
DFY get happy by finding a passion you love
The Urban Dictionary Mug
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