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2 definitions by Scott Brinker

Abbreviation for 'marketing technology'. All the software and tech-pased processes that are under the control of the marketing department. Analogous to 'marcom' as an abbreviation for 'marketing communications'.
I work in martec for GE.
by Scott Brinker March 20, 2008
Acronym for Chief Marketing Technologist, the person responsible for all marketing-oriented technology in a company. Like a CTO just for the marketing department.
The CMT reports to the CMO and the CIO.
by Scott Brinker March 20, 2008