2 definitions by Scott Brinker

Top Definition
Abbreviation for 'marketing technology'. All the software and tech-pased processes that are under the control of the marketing department. Analogous to 'marcom' as an abbreviation for 'marketing communications'.
I work in martec for GE.
by Scott Brinker March 20, 2008

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug
CMT
Acronym for Chief Marketing Technologist, the person responsible for all marketing-oriented technology in a company. Like a CTO just for the marketing department.
The CMT reports to the CMO and the CIO.
by Scott Brinker March 20, 2008

The Urban Dictionary Mug

One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.

Buy the mug