Benevelont cartoon character developed by Coca Cola in the early 1900's to help sell children into life-long product devotion. The secret ingredient is not inside the can of "soft drink", it is in the security all Santa devotees feel within themselves when they see the red and white coloring on the outside of the Coca Cola product. Empires are built from the water out.
"Forget oil, people are dying for Coca Cola and the big fat red guy they invented named Santa."
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