A multi-billion dollar media conglomerate which owns and controls MTV, BET, Nickelodeon, VH1, Paramount, DreamWorks animation, Harmonix, Neopets, and many others. Viacom is also owned by National Amusements, Inc which, in turn is owned by a single person (Sumner Redstone) theoretically giving a single man the potential to influence the opinions of unsuspecting millions while sitting behind a desk in a New York City corner office.
It is argued that with such a vast array of mass media in the hands of a single individual it is inevitable that it would be used to passively influence the opinions of those who are ignorant or simply unlucky. BET and MTV for example promotes materialism and superficiality as positive qualities. This simply creates an individual that will buy things that look nice and look no further than the surface of things. Also this creates an individual that shuns uniqueness and advocates conformity. This is simply the owner of Viacom using his power to impose his opinions on the unsuspecting masses.
It is also argued that since Viacom also owns many teenage and childrens television channels that they can theoretically shape the major opinions of an individual during the prime years of social maturation(your adolescent and teenage years). For example, if a child were to watch nickelodeon, play on Neopets.com, and watch dreamworks animation movies for the first 12 years of his/her life than move on to MTV, VH1, and/or BET than a single company has had a large impact over his/her life without the individual ever realizing.
Viacom has a major influence on every young american's life and young people should be wary of its influence on their lives and the power it holds over them.
Results of Viacom brainwashing...
Albert- Yo son what up?
Shan- Nuthin' much holmes... bout you?
Albert- I ain't doin much... jus watching sum MTV
Shan- Word son thats where its at, though i really want to buy shit and hate minorities.
Albert- Yo you just read my mind son!