The conscious act of hoarding and using as many bland and increasingly meaningless clichés and clothing as one can; the latter usually accomplished through fervent and excessive purchases of exorbitant products made by corporations that propagated the idea of swag to begin with.
It is essentially the most anti-creative, anti-intellectual and classless habit of modern proletariat.
Anthony: You heard about Joe?
Crystal: No, what?
Anthony: I'm a little worried. He works for $7.30/hr 30 hours a week at Arby's. He just bought a SWAGGER Camo & Chambray shirt on his fourth credit card even though he's got $13275 in debt and is getting hassled by collections agencies all day long. What kind of sense does that make?
Crystal: Oh hell yeah, that SWAGGER jump off! He ain't care. Stop hating, jealous bitch, wish you had swag