An internet celebrity and the author of "I Hope They Serve Beer in Hell" and "The Definitive Book of Pick Up Lines," Tucker Max has a substantial following and a gaggle of protesters asserting that he is a phony.
Tucker Max has created a company called "Rudius Media" which features blogs from Robert Greene, Devil Monkey, and Philalawyer, the former being a published author and the latter two with book deals in progress. Max is working on a TV show for Comedy Central as well.
Tucker Max represents a certain mode of thought, but it is continuously misunderstood by many. He advocates "doing what you love" and champions finding one's "Personal Destiny." Max and his philosophy (which he is by no means the first to espouse) has made a difference in many lives, and his stories are entertaining whether you believe them to be true or not. Personally, I believe them to be true.
Tucker Max isn't a great writer, but he has a talent for finding them.