A word resulting from the growing popularity of combining sponsorship with advertising budgets.
verb. Sponvertise: The inseparable combination of sponsoring and advertising a product, service, activity, etc.
noun. Sponvertiser: A person or entity who sponsors and advertises a particular product, service, activity, etc.
verb. The company's decision to sponvertise the event meant a mixed budget commitment of both sponsorship and advertising support dolars.
noun. To participate in the network television broadcast, sponvertisers were required to buy advertising airtime in support of the event and to sponsor related publicity activities.