People who vote knowing little to nothing about the actual candidates as people; instead going by what they've heard in propaganda, who makes eloquent speeches, voting straight by party line, voting for candidates from whom they believe will give them special benefits, or who celebrities say to vote for.
Someone: I'm voting for who will pay my mortgage and get me a Obamaphone
Someone: He gives such good speeches! Change we can believe in!
Someone else: I will be voting for the other candidate because I believe in more freedom, liberty and self-reliance. It must be embarrassing to always live off the taxpayer teet like you do. Maybe you're a low information voter...