Refering to something being "ghetto" or having swag.
statement: "check out my new kicks."
reply: "that's so black guy"
A line used in Lupe Fiasco's song "The Show Goes On" meaning that he's a trusted source and that they won't be ripped off.
The new skate shop downtown is 'a brand that the fans trust'.
Lupe's new music is 'a brand that the fans trust'.
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