RICE stands for Race Inspired Cosmetic Enhancement, which basically means buying parts that have no true function for a car to make it look as if it is fast with no engine or performance modifications to back it up. Most often, these cars are made by Honda and driven my people (called ricers) who do not actually know much about the innerworkings of their vehicle. These cars are made to look like cars used for racing and/or drifting such as a Toyota Supra or a Nissan 240SX.
Tuner: "Silly ricer, useless wings are for penguins."
Tuner: "Dude, my lug nuts take more torque than your engine makes!"