A common marketing technique where a certain product is stated to be of European origin or to contain European technology. It is aimed at North American idiots who believe anything European must be good, or at least better than the domestic counterpart - the same people who think they're sophisticated because they drink overpriced lattes at Starbucks.
Mary: "You paid $100 dollars for that toaster? You could have gotten the same thing for 50."
Sue: "You don't understand, it's a European design."
Mary: "Oooh, my mistake. On second thought, this toaster is SO much nicer than the $50 dollar one. Talk about euro-quality."
Sue: "I know, right?"
Mary: "Well, I'll see you this afternoon at Starbucks."