2 definitions by Pavan SRao

Top Definition
usp
Unique Selling Proposition.
In marketing (esp) USP is the one that decides whether you score over your competitors or not.
The institute's USP is it's strong infrastructure.
by Pavan SRao September 10, 2005
Fast Moving Consumer Goods.
1. In marketing context: Usually an everyday low priced and low risk product that requires very little thought when purchasing.
2. FMCG is an acronym for Fast Moving Consumer Goods. FMCG is a classification that refers to wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, and plastic goods such as buckets
by Pavan SRao October 27, 2005

Free Daily Email

Type your email address below to get our free Urban Word of the Day every morning!

Emails are sent from daily@urbandictionary.com. We'll never spam you.

×