Unique Selling Proposition.
In marketing (esp) USP is the one that decides whether you score over your competitors or not.
The institute's USP is it's strong infrastructure.
Fast Moving Consumer Goods.
1. In marketing context: Usually an everyday low priced and low risk product that requires very little thought when purchasing.
2. FMCG is an acronym for Fast Moving Consumer Goods. FMCG is a classification that refers to wide range of frequently purchased consumer products including: toiletries, soaps, cosmetics, teeth cleaning products, shaving products, detergents, other non-durables such as glassware, bulbs, batteries, and plastic goods such as buckets