Hollister, or HCO, embodies a laid-back Californian lifestlye. They haved ranked top in Teens' Top Clothing Brands.
Logos: SoCal, a seagull, HCO
Fictional story: Hollister claims to be founded by J.M. Hollister in the 1920s.
Hollister is infamous for their clever advertising tatics. They print their name on the clothing, thus subtley (or not so much -_-)spreading word about Hollister.
Their stores are often made to mimic a beach party. They are dark, reeking of prefume, and loud. Lounge chairs and magazines are provided.
Well known for wrinkly/destroyed jeans.
Aimed at the pre-teen to early teen population.