A tyrannic despot who believe he is god over the pokemon world. If anyone stand up to him, or critizises him in any way, he will hunt down and brutally slay this person. He got his power by stealing from others, and gathering a cult of mindless drones who believe every word he utters.
You dare think I am not the greatest thing that has ever happened to this world? Curse you, heathen, I, the great Serebii, shall destroy you and get rid of the evidence.