Extremely overrated that makes skate shoes and apparel. They used to be good, but recently they've become so mainstream with their ugly models like the Court Graffik and Air Ventilation shoes. Instead of making good quality shoes to skaters, they often make shoes that sell better to other kinds of people, such as preps, athletes, and even rappers. Their shoes are bad quality because they don't last and you can't control a skateboard to well with them compared to Emericas or Lakais.
Kid goes into Zumiez and buys DC Shoes (Pure XE). Over the next month and a half, he finds that they've been destroyed. He then buys DC Journals (red suede ones) and skates with them. They get worn out in only a month and it costs him. He has decided to never buy DC Shoes again.