Pronounced "Ma-tay", it is a variation of the Tony Danza where instead of smacking your lover in the head and asking them "whos the boss?", you instead grab their neck and twist it hard to the point of execution and tell them to "say it.....saaaay it....saaaaaaaaaay it". Then you smack her in the head anyway!!
A shining example can be seen at the end of bloodsport where Van Damme subdues his opponent