A term used within British political circles, Twenty Percenters is applied to the portion of the population that will accept any lie you decide to tell them, which is roughly around 20%. Twenty Percenters believe in things like global warming and the urgent need to restrict freedom of speech. Twenty Percenters are characterised by lack of imagination and display frequent cognitive dissonance. They also lack any ability to confront authority in a material sense but may compensate for their lack of volition through symbolic action such as: affiliating themselves with an impotent political group, subscribing to eclectic political journals, writing protest poetry/songs, macramé and pressing wild flowers.
We've got the Twenty Percenters on board but what can we do convince the rest of electorate that raising duty on fuel will save the planet?