The US military's most effective recruiting tool. While I was in basic training down at FT Benning, I asked quite a few people as to why they joined the military. It wasn't for the college money, it wasn't to be a hero, it wasn't because of the bad economy, it was simply that they wanted to experience Call of Duty Modern Warfare in real life. This game has so many goddamn subliminal messages suggesting to people that they join the military that there is not enough stars in our own universe to account for them. Their recent trailer for Black Ops (there's a soldier in all of us) is going even farther, then it has before by adding a new addition of females to their target audience of angst filled teenagers. Instead of just using rap songs by popular artists such as Eminem, (popular with poor underprivileged people of the United States which military recruiters often go after) now they are even using celebrities in there trailers. Maybe the next Cock of Doody trailer will use Kid Rock so they can add an even new edition to the target audience of angsty poor male and female teenagers, the rednecks, white trash, and hicks.
Friend #1: Hey let's play Call of Duty 4!!!!!
Friend #2: Hm, I don't feel like it.
Friend #1: Why not?
Friend #2: Because I'm sick and tired of having Trey Arch and Infinity Ward shove the whole how glorified and fucking badass a person can become if they enlist or join a certain part of the military, and how adventurous and fun joining the military is "message" down my throat.