A slightly overpriced store found primarily in urban areas of North America. The company targets a college-aged audience, but attracts younger and older consumers just as well. While many of the brands they carry are overpriced (Diesel, Lacoste, True Religion, etc.), buyers trust them to be of excellent quality. Most Urban Oufitters shoppers are not looking so much as to fit a mold or put on a 'hipster' persona, but just want to buy good, fashionable clothing. Some think that Urban Outfitterers are trying to stand out as "individuals", but you could say the same about anyone who shops at American Eagle, Abercrombie, Aeropostale, Hollister, Hot Topic, and all the rest - except, unlike Urban Outfitters shoppers, those who shop at the more common stores REALLY want to look like clones (and are still paying for overpriced goods).
Hey, since we're here, why don't we go to Urban Outfitters? I'm sure we can find something that will make us look cool in a young, fashion-aware kinda way. Hopefully no body will perceive us as spoiled rich kids who want to be perceived as individuals even though we've never even had jobs.