Eminem is a famous hip-hop/rap artist (probably the best one). He is also known as Marshall Mathers or Slim Shady (his alter-ego) which he uses in his songs. He has given himself a particular style that has seduced a majority of people. Despite his difficult beginnings, he has become the best rapper in the world.
"Guess who's back, back again, Shady's back, tell a friend" Eminem