A county in the South East of England, it is known predominantly for sales of Ford Escorts, and the additional "mods" that make these vehicles "tits". Heavily populated with Essex Girls, a civilisation all of their own, surviving mainly on the water content of alcopops and ingesting mainly proteins, ahem. Essex Boys are known for their smugness, usually because they get laid with far more frequency than their Northern counterparts.
"Oh mah gaaaawd dat car iz teeeetz dude. 'E must be such a geeza. Dyew fink e'll let me blow 'im? I 'ope so cuz aym kinda 'ungry innit. Ahhhhhhhh sale at Burberry! teeeeeeetz!"