the part of a corporate identity that can be expressed in words - usually including values, vision statement, proposition, positioning, brand promise, key characteristics, tone of voice. It underpins the visual parts of the identity such as logos, colourways, graphic architecture etc.
We need to make sure the verbal identity is in place before we invite design agencies to tender.
The Urban Dictionary Mug
One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.
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