When you pick up a magazine or a book and you see that it will take for ever and a day to read because it has so many words.
A while back I bought myself a magazine while traveling. But when I travel I just like to read short articles not a "book". I was flipping through the pages and started reading an article but when I saw that it had more words than a book I said to myself "too much word" I am not reading this article. If I wanted to read a book I would have purchased one. Another example this example has too much word.