When you pick up a magazine or a book and you see that it will take for ever and a day to read because it has so many words.
A while back I bought myself a magazine while traveling. But when I travel I just like to read short articles not a "book". I was flipping through the pages and started reading an article but when I saw that it had more words than a book I said to myself "too much word" I am not reading this article. If I wanted to read a book I would have purchased one. Another example this example has too much word.
The Urban Dictionary Mug
One side has the word, one side has the definition. Microwave and dishwasher safe. Lotsa space for your liquids.
Buy the mug