A small (often personal) guff with such potency that it redefines one's outlook on life...a smell that breaks the boundary of anything you have ever created; calling into question one's perspective of everything.
This little trump is something even YOU cannot endure. To "set the standard" in a public place wouldn't just be social suicide...It would be a war crime.
"I've just set the standard" (said to already dead spouse)
It is rare for anyone alive to actually hear the phrase in it's correct context