Souch: n. Pain inflicted on the sack (see sack) by means of any number of relatively hard objects, i.e. flick, whack, kick, angry girlfriend, drunken buddy, or by a thrown missile, i.e. t.v. remote
v. to inflict pain on another's sack by means listed above.
Can also be used as an adjective or adverb. Very versatile.
"This hurts real bad", thought Tim after leaving himself open to an unsuspecting souch by a lurking friend at the bar; OR "I'm so going to souch you", thought Matt, observing his buddy leaning back, hitting on a cutie, and yet exposing his genitalia to attack.