A term coined by Sony Online Entertainment; specifically, the developers of the now-defunct MMORPG Star Wars Galaxies. SOE claimed that they were attempting to make the game more "star-warsy" (that is, similar to what is portrayed in the movies) when they instituted the CU (Combat Upgrade) and NGE (New Game Enhancements) early in the game's lifespan; however, these "upgrades" only resulted in making all non-combat professions and skills essentially useless, thereby ruining the in-game economy, as well as leading to thousands of anachronistic Jedi roaming around the galaxy at the time of the Galactic Civil War, less than twenty years after they were supposed to have been wiped out by the Empire.
SWG Player A: Why have you made Jedi a starting profession? There were no Jedi at this time in the movies.
SOE: We wanted to make the game more star-warsy.
SWG Player B: I'm a crafter, and your NGE has essentially made my profession useless. Why do you not consider non-combat professions important?