Lacoste is the perfection of the polo shirt. Lacoste started in 1933 and designed by Rene lacoste, who was looking for a lightwieght breathable feel while playing tennis. A few years later lacoste moved to that states and started mass prodcution world wide. Each lacoste shirt is individual, each shirt has 15.5 miles of super fine cotton. The first step of each shirt starts in the cotton field. Only the worlds strongest and most flexable cottons are chosen and used in the shirts. The polo's go through rigerous testing, and each have there own dying tank, and the dying process can take up to 13 hours, of perfectionlly dying each shirt, as to elminate any color fading, so each shirt you get has a rich, vibrant color.