This is originally a German phrase invented by a German candy company, which printed the phrase on stickers and sold them with candybars in the early 80's.
Germans continue to use this phrase since then when they do something risky what makes although fun. Like bungee jumping for example. The funny thing is, every German thinks, that this is an American proverb.
The Apple Pan in Los Angeles on Pico Blvd. Home of the Hickory burger, Steak Burger, Fries (extra crisp of course,) and many incredible pies. Has a table top seating area with great service and a huge fan base.
Dude let's go to The Pan!, I need a Hickory Burger.