A phrase spammed by stream viewers in chat who were watching Siglemic attempt to beat the Super Mario 64 120 star world record. Due to the many resets, many people believed/trolled that the next attempt was the one to beat the record.
It can be applied to anyone attempting multiple times to beat a record.
*Start of a new run
*X minutes into the run "THIS IS THE RUN"
*Makes a mistake, start over