When someone or something creates the illusion of anything being done or made d.i.y. or adhering closely to the d.i.y. ethos of do-it-yourself, but the truth is lacking the d.i.y. spirit.
There is a bis song (This is Fake diy) that bemoans the trend.
This is/ funded by a major/
But shabbily packaged to pretend that it’s cool
Those Urban pants are cute, but they're so fake d.i.y. with the cub scout patches sewn all over them.