the type music played in the store hollister. its mostly alternative bands (or emo-ish) that are slightly obscure but you've probably heard the name before. the goal is probably to convince the shoppers that they listen to bands that nobody knows, because thats cool, and it really works! hollister music is actually pretty good!
AKA california music
friend: oh my god, they played some hollister music on the top 40 station!