When a person of social recognition (or status) steps into the public eye incognito, or just plain well dressed, knowing in full that the paparazzi will indeed be there. Just to give the camera a taste of their FABulous personal life, for publicity of course!
D-list Star: Did you see Brie sunbathing topless in rehab with that ridiculous sunhat and dark glasses???? She was SO paparazzi flirting.
D-list Star's Friend: Uh, yeah, right. *Doesn't get it*
D-list Star's Friend: OHHHHH! Like that time Christina went shopping in 5 inch heels for Leica M.'s.