A phrase that prefaces a Facebook
status update that uses the word awkward in the same way most people use the word irony (read: incorrectly). Essentially, "awkward moments" are never awkward.
Person A: That awkward moment when you realize you will die alone
Person B: That's not awkward, that's sad and soul crushing.
As you can see, Person B is well read and has a firm grasp on the definition of the word awkward and that awkward moment when, Person A on the other hand is a sad plebeian who hasn't come to such realizations.