A high quality brand of kitchen cutlery with a guarantee and marketing campaign based on the concept of never having to buy another tool for a given purpose. Illustrates the infuriating tendency of most people to refuse to give salespeople a chance no matter what the product is, and focus on price (not value) while not truly realizing the costs of any alternative. The sales program tends to breed cynicism in those who fail to make it in the long term, usually due to one of two reasons: 1. Laziness or 2. Inability to follow the program set forth
I wouldn't be doing my job if I didn't ask you...would you like to go try your set of Cutco today?