when a guy maintains and manages a relationship with a girl through texting/social networking in order to keep her on good terms in case he wants to hangout/hookup again. This is usually done by periodical text messages that are short and somewhat flirty. Can also be done by photo likes on instagram, favorites on twitter, etc.
After she met him at a party, he periodically texted her, however never tried to move things forward. She never knew he was simply e-manage-ing her.