A term created and used by the newly signed Los Angeles Lakers forward Ron Artest, which means to make something more "gangsta" like in the hood. Ron Artest has been the most notorious and intimidating NBA basketball player since Dennis Rodman. You don't mess with Ron Artest!
Ron Artest: (On picking new jersey number) I need some help. The fans can twitter me at "96TruwarierQB"... we gotta hoodalize ESPN.