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1 definition by King Kane

 
1.
In professional wrestling, a distinctive, sometimes stereotypical persona that a wrestler will take on to make him or her more interesting to the public, in either a positive or negative fashion.

In life, a distinctive, sometimes stereotypical persona that a person will take on to make him or herself more interesting to the public, in either a positive or negative fashion.
The Undertaker's gimmick is that of a 'dead man' with mystical powers, a long trench coat and an ominous, dark appearance.

That girl's gimmick is that of a trendy new york city bitch who describes herself on facebook in one or two word sentences, wears scarves year round, listens to bands you wouldn't expect her to listen to, and pretends to like tea and cupcakes more than she actually fucking does.
by King Kane July 05, 2009