Like "yuppie" but metro sexual. AKA Metro sexual Urban Professional.
Metro sexual has overpowered middle aged men in urban professionalism within the past 5 years. The terms popularity has grown largely, and is known as a major target group for products in todays society.
The muppie is in the bathroom shaving.
The target audience we are aiming towards for our hair product is more the muppie than your average yuppie.